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News

Get the latest news from the Zone!
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KnowHow and the Online Learning 2000 Conference 8-00
KnowHow and Virtual Learn offer special promotion 8-00
Experiencenet.com and KnowHow Inc. Parnership 8-00

ReliaStar forms new "Virtual University" 8-00
KnowHow featured in Selling Power notes 7-00
KnowHow Announces New Distribution Partners 5-00
Daniel Ellis Joins KnowHow, Inc. 5-2-00
KnowHowZone makes top 150 Sales Websites 4-00 KnowHow featured in MHTA 1-00
KnowHowZone Experts Featured Live on Lycos 12-99
The Zone is Open 10-1-99
KnowHow in the News 9-27-99
Three Directors Join KnowHow Inc. 7-13-99 rule 

 

KnowHow, Inc. at Online Learning 2000 Conference
August 29, 2000

    Learn how to "Stay Ahead of the Sales Training Game" on Monday, September 25th at 2:30 pm. Alan Hupp, KnowHow's President and CEO, will discuss how you can improve critical selling skills to increase your speed to sales proficiency.

    In addition, Gary Lindberg, Executive Vice President and co-founder, will demonstrate new e-learning strategies to break through the barriers to "Sales Force Readiness" for new product launches on Wednesday, September 27th at 3:15 pm.

    If anyone is interested in attending this conference, please go to www.onlinelearning2000.com. FREE passes to the Expo Hall are available at this website or by contacting glindberg@threewire.com. You can find KnowHow in the click2learn.com, Virtual Learn, and ThinQ expo booths.


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KnowHowZone & Virtual Learn Offer Special Promotion for Online Sales Training.

Special Promotion Begins August 21 on "Negotiating to Yes" and Other Online Courses

MINNEAPOLIS-Aug. 21, 2000

    KnowHow, Inc., a premier provider of Web-based sales training at 209.98.51.2, today announced an agreement with Virtual Learn, a provider of outsourced corporate training services. KnowHowZone.com's online sales courses will be introduced at a special promotion price to Virtual Learn customers beginning August 21.
     Cost of the course, "Negotiating to Yes," will be priced at $79 for single course purchases, which represents a 20 percent reduction in the normal retail cost of the course. Virtual Learn customers also can save up to $100 by purchasing the "Negotiating" course and any two other KnowHowZone.com courses. Customers who wish to purchase the entire KnowHowZone.com course library (14 courses) will receive 20 percent off retail pricing, for a cost of $34 per course.
     "This special pricing provides Virtual Learn customers with a nearly risk-free opportunity to sample the excellent sales training content at KnowHowZone.com," said KnowHow Vice President of Sales Dan Ellis. "Once learners have tried the Zone, we're confident that they'll return often to continue developing critical sales skills in our flexible and easy-to-use online format.
     " Virtual Learn bridges the gap of finding the resources that training managers need by providing Web-backed services to the corporate learning community. By offering a collaborative atmosphere where users can give peers product feedback via live email links, Virtual Learn provides the only online network for the world-wide training community where training professionals can contact one another to request additional information on first-hand experience with training products and services. More information is available about the company at www.virtuallearn.com.
     KnowHow Inc. is an e-business based in Minneapolis, Minnesota providing Web-based sales training programs using a patented HyperLearning ™ approach that simulates critical selling situations about specific company products and helps learners develop crucial selling skills. These training programs can be deployed in a few hours - versus weeks or months of instruction required by traditional training approaches. KnowHow's library of courses features leading sales experts on such topics as pre-call planning, negotiating/closing and coaching. The company previously was a preferred provider of custom e-learning solutions for such companies as Hewlett-Packard, Warner-Lambert and IBM. For additional information, please visit 209.98.51.2 or call 1-877-484-9663.

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Experiencenet.com Selects KnowHow Inc. as Continuing Education Partner Minneapolis, MN
August 14, 2000


    Experiencenet.com has selected KnowHow Inc., Minneapolis, Minnesota to provide web-based sales training through its site. Experiencenet.com, is a leading Internet company that links independent professionals with companies that need them for consulting and contract assignments.
    KnowHow is the first company to introduce a comprehensive, Web-based training program targeted at sales professionals; KnowHow's courses focus on sales proficiency or know-how. Users of the Experiencenet.com site will have seamless access to KnowHow Zone's highly interactive, performance-based sales training courses from several touch points throughout the site.
    "Experiencenet.com is excited to be able to offer KnowHow's sales training solution to our community of independent professionals including consultants, contractors and freelancers as well as our partners," stated Sheila Bednar, Chairman and CEO of experiencenet.com. "KnowHow's comprehensive offering can assist individuals to brush up on their skills or to expand their capabilities into new areas".     "KnowHowZone is greatly extending the reach of our training offerings through our partnership with experiencenet.com" said KnowHow President and CEO Alan Hupp. "It's definitely a win-win for learners, experiencenet.com and KnowHowZone."


About KnowHow Inc.

    KnowHow Inc. (209.98.51.2), headquartered in Edina, is a pioneer in e-learning and the first company to bring to market a comprehensive, Web-delivered sales training product. Prior to adopting its current branded product strategy, the company was a preferred provider of custom e-learning solutions for industry leading companies, such as Hewlett-Packard (HP), Warner-Lambert and IBM. For additional information, please visit 209.98.51.2 or call 1-877-484-ZONE (9663).    
 
About Experiencenet.com

     Founded in 1999, Experiencenet.com (www.experiencenet.com) is an Internet community architected to bring organizational human resources needs and independent professionals, including consultants, contractors and freelancers, together quickly and easily. Experiencenet.com offers corporate clients a quick and cost-effective method for identifying and contracting with qualified professionals. Independent professionals benefit from Experiencenet.com through reduced downtime, reduced management/sales efforts, and greater exposure to organizations that require their skills by maximizing exposure to available opportunities.

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KnowHowZone.com Courses offered as part of ReliaStar Life Insurance Company's New "Virtual University"
MINNEAPOLIS-Aug. 8, 2000

    KnowHow, Inc., a premier provider of Web-based sales training at 209.98.51.2, today announced the company's role in the formation of a new online education site for ReliaStar Life Insurance Company. KnowHowZone.com courses will comprise the College of Sales Excellence training portion of the new ReliaStar Virtual University, which features customized curricula study areas for independent agents and employees.
    Two vendors-KnowHowZone.com and eMind.com-are working with ReliaStar Life Insurance Company employees to develop the site, which will address the company's professional development and recruiting objectives. Phase one of the site will go live in mid-August, beginning with a kickoff at the company's annual national sales conference in Minneapolis on August 9-12.
     Agents and ReliaStar Life Insurance Company employees will be able to log on to the virtual university and select customized curriculum area, such as securities, insurance or personal development. The virtual campus will include several distinct learning environments, including the College of Sales Excellence, the College of Associate Development, College of Insurance Basics and others.     
     "ReliaStar Life Insurance Company is a leading edge organization and we're pleased to partner with them on this exciting new initiative," said KnowHow Vice President of Sales Dan Ellis. "Our sales courses have been customized to reflect the specific language and selling scenarios of the insurance industry, while continuing to utilize our proprietary and highly effective HyperLearning methodology. We're confident that this content, combined with the rest of the site, will provide comprehensive training and development opportunities for all ReliaStar Life Insurance Company agents and employees."
     "In today's new economy, education is a critical component of customer service and building customer relationships," said Bob Salipante, ReliaStar Life Insurance Company president and chief operating officer. "Our new e-learning site, supported by KnowHowZone.com and eMind.com, will give our agents and associates easy access to top-of-the-line courses and industry information."
     KnowHow, Inc. is an e-business based in Edina, Minnesota serving high-growth corporations that need to accelerate the introduction of new products to maintain their competitive advantage. KnowHow provides Web-based sales training programs using a patented HyperLearning™ approach that simulates critical selling situations about specific company products and helps learners develop crucial selling skills. These training programs can be deployed in a few hours - versus weeks or months of instruction required by traditional training approaches. KnowHow's library of courses features leading sales experts on such topics as pre-call planning, negotiating/closing and coaching. The company has been a preferred provider of custom e-learning solutions for such companies as Hewlett-Packard, Warner-Lambert and IBM. For additional information, please visit 209.98.51.2 or call 1-877-484-9663.

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KnowHow featured in Management notes of Selling Power magazine
July/August 2000

KnowHow

E-train with Web-based sales skills modules

     Interactive e-training saves time and money. Just ask Alan Hupp, CEO of KnowHow. His Web-based sales training courses use concise, practical modules designed to engage, challenge and test students at all levels.
     Hupp has recruited such top trainers as Tom Hopkins and Brian Tracy to provide the course content. Each of KnowHow's 14 modules covers a specific sales skill - from precall qualification to handling customer objections.
     KnowHow, like other Internet training firms, aims to provide an affordable alternative to bringing experts and salespeople to a central location. That consumes valuable selling time in addition to direct costs, Hupp notes.
     Like all e-training providers, KnowHow delivers anytime, anywhere, as long as the student has a personal computer, a modem and a browser. And it will not waste time. Hupp estimates that a one-hour module can cover the same material as a three-hour live seminar.      First, the modules quiz students on their existing skills, thus allowing experienced reps to skip the stale stuff. Relearning material that has already been mastered is one of the more annoying things about some prepackaged training courses.
     Second, KnowHow can combine a number of lessons in each step of each module's lesson. That saves time as well. KnowHow uses multimedia techniques - pictures, text and sounds - to reinforce learning. Engaging different senses boosts student's retention of each lesson, Hupp says.
     But the key is the challenge-based approach. Hupp and the experts have worked to develop the lessons as cases or sales problems. The students confront a sales challenge, react and can get help from the experts depending on the response.
     The system exploits another Internet capability. KnowHow scores and stores students responses, enabling managers to track the progress of their people in real time. For example, Hewlett-Packard used the system to train distribution staff, who received a reward of $200 for completing the course successfully. Hupp says traditional training methods make it much more difficult to know who took a course and how well they did.
     KnowHow has been deploying its lessons for three years. Hupp says he plans to add videos to the modules as soon as Internet access improves enough to make that easy for most students. And the company's training experts will eventually go online for follow-up sessions and discussions.

Visit 209.98.51.2

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KnowHow Announces Four New e-Learning Distribution Partners
MINNEAPOLIS-May 30, 2000

Marketing reach is extended to more than 2 million learners and 56 vertical communities

    KnowHow Inc., a premier provider of Web-based sales training at 209.98.51.2, today announced distribution partnerships with four leading e-learning distributors: click2learn.com inc., Saba, TrainingNet
and VerticalNet, Inc. Through these relationships, KnowHow's online sales training products will be available to more than 2 million learners and members
of more than 56 vertical communities.
    "Our new distributors complement each other, providing maximum exposure for KnowHowZone while minimizing audience overlap," said Alan Hupp, KnowHow president and CEO. "Through these relationships, KnowHowZone will be marketed to individuals and organizations of all sizes, in locations all around the world, as well as to members of specific vertical communities."
    KnowHow is the first company to introduce a comprehensive, Web-based training program targeted at sales professionals. With proven content from 14 of the best sales training experts in the world, KnowHow's courses focus on sales proficiency or know-how. KnowHow's library of courses includes skills, techniques, and approaches for sales communication, negotiation, sales strategy/planning, and coaching.

About the distributors

     Click2learn.com, inc. provides e-learning solutions for businesses, government and educational institutions. It combines thousands of market leading courses with robust, browser-based authoring and publishing capabilities along with sophisticated learning management.
     Saba is a leading provider of e-learning infrastructure to global 5000 companies such as Procter & Gamble, Cisco and Ford Motor Company. Saba's customers rely on its e-learning infrastructure and its partners' e-learning offerings to connect people to learning across the extended enterprise, increasing performance while reducing learning expenditures.
     TrainingNet, a global, online B2B learning marketplace, aggregates all types of training solutions including classroom, on-site, online, books, CDs and video. It represents more than 1,200 providers and hundreds of thousands of course-events annually in more than 25 soft skill and information technology categories.
     VerticalNet, Inc. provides users in more than 56 vertical trade communities with comprehensive sources of information, interaction and e-commerce. Communities include advanced technology, food and packaging, manufacturing and professional services.

About KnowHow

     KnowHow Inc., headquartered in Minneapolis, MN, is a pioneer in e-learning and the first company to bring to market a comprehensive, Web-delivered sales training product. Prior to adopting its current branded product strategy, the company was a preferred provider of custom e-learning solutions for industry leading companies, such as Hewlett-Packard (HP), Warner-Lambert and IBM. For additional information, please visit 209.98.51.2 or call 1-877-484-ZONE.

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Daniel Ellis Joins KnowHow, Inc. as Vice President of Sales
Minneapolis-May 2, 2000

     KnowHow, Inc., a leading provider of online sales training at 209.98.51.2, today announced that Daniel Ellis has joined the company in the newly created position of vice president of sales. KnowHowZone was launched in October 1999 and the company has announced signed agreements with 14 leading sales training experts, including Brian Tracy, Tom Hopkins and Chuck Reaves.
     Ellis previously founded and operated Horizon Performance Group, a consulting and training practice specializing in business-to-business sales, support and service performance development. He also worked as vice president of sales and marketing for Elf Sanofi Corporation in Chaska, Minn.
     Ellis began his career at Abbott Laboratories in 1981 and was promoted to increasingly more responsible positions, including district sales manager, director of training and development, and, finally, group marketing manager for the company's Cancer Diagnostics Business Unit. He holds a master of arts degree in management and business administration from Webster College in St. Louis, Missouri, and a bachelor of arts degree in political science from The Citadel, in Charleston, South Carolina.
     "Dan brings to KnowHow a unique combination of experience, having been both a sales and training manager for a typical client company as well as a well-regarded consultant in the sales field. He will play a key role in driving our ambitious go-to-market plans in the months ahead. We are delighted that he's on board," said KnowHow President and CEO Alan Hupp.
     KnowHow Inc., headquartered in Eden Prairie, is a pioneer in e-learning and the first company to bring to market a comprehensive, Web-delivered sales training product. Prior to adopting its current branded product strategy, the company was a preferred provider of custom e-learning solutions for industry leading companies, such as Hewlett-Packard (HP), Warner-Lambert and IBM.

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KnowHowZone.com in Selling Power's Top 150 Sales Websites
From Selling Power, April 2000 issue

     KnowHowZone.com is in Selling Power's April 2000 issue as a top sales training site. The Top 150 sites are classified in 17 different categories from customer gifts to sales automation. To view the entire list, click the button below.

To access Selling Power's web site, click here.

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KnowHow featured in MHTA
From Interface, a Minnesota High Tech Assoc. publication - Winter 2000

     Companies using traditional training methods are now realizing e-learning is faster, cheaper, and more efficient than any other training method. KnowHow's e-learning, using "Challenge-based" learning techniques and quality, proven content, provides a vastly superior training experience. Most impressive, though, are the potentially higher retention rates. To view the entire article, click here. (PDF Acrobat format, 347K)

To view the PDF file, you will need Adobe's Free Acrobat Reader. Click on the button below to download.



Click here to visit the MHTA web site and read the Interface Winter 2000 newsletter.

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KnowHowZone Experts Featured Live on Lycos

    KnowHowZone "featured experts", Tom Hopkins and Stuart Rosen, will be featured during a week-long series of business chats on the Lycos Network the week of December 6, 1999. This is the third series of Chats conducted by KnowHowZone featuring our online sales training library. Previously, KnowHowZone has conducted Chats on Yahoo and Talk City.

     
   

    Tom Hopkins: December 6, 1999 at 8pm Eastern time. Internationally known sales expert and author of the best selling book on the subject of sales today, "How to Master the Art of Selling".
Click here to view transcripts of Tom's chat.

   
   
    Stuart Rosen: December 7, 1999 at 8pm Eastern time. Award winning creative professional and Internet expert, Stuart Rosen, hosts his online chat promoting his KnowHowZone course, "Internet 101".
Click here to view transcripts of Stuart's chat.

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The Zone is Open

    The big news at the KnowHowZone is the KnowHowZone! Our first courses and Featured Experts are now online and ready to deliver the tips, tricks, and techniques to fuel your success.
    
Click here to see our newest titles ,or try one yourself for free. Check back in a few days for more courses, more experts, and more ways to get into the zone.

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KnowHow in the News
From The StarTribune, published Monday, September 27, 1999

KnowHowZone to Start Classes
     Knowhowzone.com is kicking off next month. The site, which offers online courses for sales professionals, will be unveiled Oct. 3 by KnowHow Inc., an Eden Prairie-based company founded by Alan Hupp. A former marketing executive at now-sold Drake Prometric Inc., Hupp took a year off from that job to start KnowHow in 1997. He said he sustained the company with product co-development deals with Hewlett-Packard and IBM but hopes to generate revenue from online courses and advertising. "When I took the year off, I learned the Internet was real," he said.
     
Sherpa Partners, a local investor group, helped fund the company, which also has on its board of directors Sherpa's Mac Lewis, Techies.com's CEO Dan Frawley and Teltech Resource Network Corp.'s President Jack Johnson.

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Three Directors Join KnowHow Inc.
MINNEAPOLIS-July 13, 1999

     C. McKenzie (Mac) Lewis, Jack Johnson and Dan Frawley have joined the Board of Directors of KnowHow Inc., a pioneer in online learning for businesses and professionals. Lewis is president of the investment and management consulting firm Sherpa Partners. Johnson is president and chief operating officer of Teltech Resource Network Corporation, a Minnesota-based research and knowledge management services company. Frawley is CEO of techies.com, an online employment recruiting service.
    
"These three new directors add significant operational and entrepreneurial expertise to our board," said KnowHow President and CEO Alan Hupp. "Their combined experience and knowledge will be immensely helpful as we transition the company from providing customized online learning coursework to offering online sales training courses featuring breakthrough learning methods and widely known and respected training experts."
    
Lewis is the former president and CEO of Computer Network Technology (CNT), a data communications company that was financed both through private and public transactions. During Lewis' tenure at CNT, sales growth exceeded 40 percent in 8 out of 10 years. Previously, Lewis founded The Systems Center, a software products company. His background also includes 14 years with IBM in management, sales, systems engineering, and product management positions.

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